Powerful Shopify webshop for nutrition, training and performance
For personal trainer and nutrition coach Hendrik Destoop, we developed a high-performance Shopify webshop with a dynamic and sporty design. The structure combines physical coaching with digital sales of ready-made meals, sports nutrition and supplements.
It's all about experience and conversion
The design was tailored to a sporty target audience that wants to navigate, order and learn quickly. Training sessions, products and blog posts were all given a clear place within a consistent visual framework. The style is energetic and purposeful, with a logical flow towards purchase or contact.
SEO and measurability as a strategic basis
Besides the web design, we also took care of SEO optimisation and a GA4 set-up for conversion measurement. This way, shop results are continuously monitored and optimised. This project shows how a Shopify webshop tailored to a personal brand also makes a difference in Deerlijk.
