E-commerce and community, stylishly united
Little Black Bike is more than a webshop: it is a brand and a community for women cyclists. For this client from Ghent, we built a high-performance Shopify webshop that perfectly conveys the experience of the brand. We combined ease of use with a visual style that fits in perfectly with LBB's identity.
Conversion-oriented and intuitive
From casual wear and cycling outfits to merchandise and bullet journals, the navigation and product pages are structured so that visitors find their way intuitively, and convert quickly. Community activities and travel are also integrated in the right places within the user journey.
Marketing and measurability integrated
Thanks to the implementation of Google Analytics and conversion tracking via Tag Manager, Google Ads allows targeted adjustment of campaigns. The webshop is SEO-optimised and technically refined to perform in search results.
