Advertising on Google
Google Ads
Google Ads, formerly Google Adwords, is a Google advertising network that allows ads to be shown at the top of search results or on specific websites.
Google Ads network
Google advertising
The Google Ads network consists of ads in search results such as Google Search Ads, Google Shopping Ads and Local Business Ads. We also have the Google Display network where we advertise on millions of websites, including YouTube and Gmail.
Immediately at the top of search results
We have the expertise to get you to the top of both Google and Google Shopping results. There may be several reasons why you want to be at the top of Google's search results immediately:
- Just launched a new website
- Achieve higher positions
- Achieve greater reach alongside natural results
- Competitors are already advertising
Unique approach & experience
Studio 84 has been working with Google Ads since 2008 (then Google Adwords). Thanks to this experience, we have developed our own successful way of working.
We involve the client in an understandable way in both the set-up and optimisations of the Google Ads campaigns. Read more
Targeted advertising with local campaigns
With Google Search Ads, we can help local businesses advertise in a highly targeted way and increase offline sales. Think about advertising in a small radius around your business or advertising in Google Maps.
Promote products from your webshop
Entice online shoppers by attracting attention at the top of search results with an ad that includes a relevant product image and price.
Set-up and linking
Besides setting up campaigns, we also help create Google Shopping product feeds. The selection of products is done entirely in consultation with the customer.
Automatic product feeds
By linking your webshop to the Google Merchant Center via APIs, products can be displayed automatically and up-to-date in shopping results.
Search engine optimisation
Top via natural results
Through optimisation techniques, you can also rank well for specific keywords in the natural results in the longer term.
Generate brand awareness
Google Display Ads
Promote your business when people browse their favourite sites online and generate brand awareness. Show ads on millions of websites, news pages, blogs and Google sites such as Gmail and YouTube.
Reach the right internet users through targeted advertising:
- Websites covering a particular topic
- A selection of specific websites
- Internet users who have shown interest in your product or service
- Internet users showing an intention to purchase
Remarketing campaigns
Show ads when people have already visited your site:
- Visitors who visited, or just did not visit, certain pages
- Visitors who did not perform a desired action on the site
Advertisements that catch the eye
We create clearly readable ads with strong call-to-actions and a fully customised design according to your company's corporate identity. We create a complete set of 17 variants, the recommended banner formats for desktop and mobile devices in the Google Ads network.
Certified since 2008
Google Ads Certified partner
Studio 84 has received the necessary Google Ads training and has experience with both Google Ads Search and Google Ads Display.
In good hands
Google Ads specialist
Studio 84 has been Google Ads certified since 2008 and has seen both good and bad evolutions of the platform. Despite the many automation possibilities, we remain true to our old school approach. Read more
Setting up Google Ads campaigns
Avoid lawsuits or click budget waste
Often, advertising agencies use campaign settings that provide little or even no control over search queries. Some of the common applications include using dynamic campaigns, automated bidding or broad-match keywords. In this way, they give Google complete control over the relevance of our searches. As a result, ads may be displayed for unwanted searches.
- Searches on a competitor's brand
- Searches on a competitor's products
- Searches that "resemble" your keywords
- Searches that are too broad to drive your click budget through
We have your budget & searches under control
Thanks to targeted keyword combinations and sophisticated keyword phrases, you will never face any surprises with Studio 84 campaigns.
Optimising Google Ads campaigns
Conversion optimisation
Converting clicks to customers
Spending more money is not always the answer. Conversion optimisation is important because it increases the value of visitors - by capitalising on your existing website traffic.
5000 visitors
4900 visitors leave the website
100 applications
Free quote
Let's get started
Start advertising in Google or let us optimise your existing campaigns.