Advertising on Google
Google Ads campaigns that deliver results
Studio 84 puts your products or services at the top of Google with targeted Google Ads campaigns. Whether you want more visitors, leads or sales: we provide a cost-effective strategy that contributes measurably to your growth.
Google Ads network
Advertising on the world's largest network
With Google Ads, you reach customers at the right time: when they are searching, surfing, watching videos or reading their emails. Studio 84 helps you advertise smartly on every part of the network.
Immediately at the top of Google
Sometimes you don't want to wait for your website to rank organically. With Google Search and Shopping ads, you immediately appear at the top of search results. Studio 84 helps you target this without wasting your ad budget.
Why choose ads at the top of Google?
- You've just launched a new website
- You want more traffic and leads fast
- You want more visibility in addition to organic results
- Your competitors are already advertising
We have been managing successful Google Ads campaigns since 2008. Our approach is transparent, results-oriented and fully tailored to your business.
Unique approach & experience
We have been working with Google Ads since the Adwords era. We translate that experience into smart campaign design with immediate impact.
Customer insight
No technical hassle, we understandably involve you in every step of the process.
Local campaigns
Advertise in your neighbourhood, on Google Maps or within a radius around your business. Ideal for shops, restaurants or local service providers.
Attract shoppers' attention with product ads at the top of search results with image, price and name. Perfect for shops looking to sell more.
Set-up & guidance
We help set up your Google Shopping feed and select the right products together.
Fully automated
Through links (APIs), we ensure that your product feed is automatically updated in Google Merchant Center.
More conversion, less work
Shopping Ads drive targeted traffic with high buying intent. You can see that in your results.
Generate more visibility
Google Display Ads
Studio 84 helps you make your brand visible on millions of websites, blogs, news sites and Google platforms such as Gmail and YouTube. With Google Display Ads, you increase your brand awareness and stay top-of-mind with your target audience.
Targeting
We make sure your ads are only shown to the right people, at the right times:
- On websites on relevant topics
- On specific sites you choose
- To people who showed interest in your product or service
- To users with a clear buying intention
Remarketing: stay in the picture
With remarketing, we reconnect previous visitors with your brand:
- Track visitors who viewed or did not view certain pages
- Target people who have not made a purchase or contact
- Bring them back with relevant, compelling messages
Professional banner design
We design eye-catching, conversion-oriented banners with strong call-to-actions, fully in line with your corporate identity. You will receive a complete set of 17 recommended formats, optimised for both desktop and mobile, so you always look professional.
Experience, control and maximum relevance
Why choose Studio 84 as a Google Ads partner?
We are Google Ads certified since 2008 and have since set up, managed and optimised thousands of campaigns. Over the years, we have experienced all evolutions, good and bad. Whereas many agencies rely entirely on Google's automation, we opt for a strategic, old-school approach in which we stay in control.
Our approach to setting up campaigns
At Studio 84, we believe that a strong foundation makes the difference between mediocre and profitable campaigns:
Optimisation for lasting results
Our campaigns don't stop after set-up. We optimise continuously:
Frequently asked questions about Google Ads
Smart campaigns deliver more than default settings. In this FAQ, learn how Studio 84 uses Google Ads to generate relevant traffic and conversions.
What is Google Ads?
Google Ads (formerly Google AdWords) is Google's advertising platform that allows you to advertise paid in Google search results and in the Google network. Businesses can use Google Ads to create ads that appear at the top or bottom of organic search results when people type in a particular search term. You will recognise them by the small "Ads" label. Besides search ads, Google Ads also includes display ads (banners on websites), YouTube video ads, Google Shopping ads (for online shops) and more.
It is an auction model: you choose keywords relevant to your products/services, and you determine the maximum amount you want to pay per click. When someone searches for that word, Google determines whether your ad will be shown and in which position, based on the bid and the quality of the ad.
Google Ads is so popular because you can target people who are already showing interest (after all, they are actively searching for the keyword).
How does Google Ads work?
Google Ads works mainly through a per-search auction. Advertisers choose keywords they want to be found on and create ads (with headings and description) for them. Every time someone uses such a keyword, you "compete" with other advertisers. Google looks at your bid (how much you are willing to pay per click) and a quality score (how relevant your ad and landing page are to the search term). Based on this, the ad position is determined. If your ad wins and is clicked, you pay an amount (often slightly less than your max bid).
In addition to search campaigns, in Google Ads you can also Display campaigns do, which are visual banners shown on all kinds of websites in the Google Display Network, usually useful for brand awareness or retargeting. There are also Shopping campaigns (with product images and prices, ideal for e-commerce).
Google Ads offers many targeting possibilities: you can target geographically (e.g. only Flanders), on specific times or days, on target group profiles, etc. The system is complex but powerful which is why specialists are needed. Studio 84 has a Google Ads Certified expert (Bart has been certified since 2008). We take care of the complete set-up: keyword analysis, writing attractive ads, setting up targeting and extensions (such as phone number display), and of course continuous optimisation once the campaign is running (such as excluding search terms, adjusting bids). This way, you get the maximum number of relevant clicks with minimal cost.
What does Google Ads cost?
Google Ads uses an auction system, so costs are variable. You pay per click (PPC: pay per click / CPC: cost per click). How much exactly depends on the competition for your keywords and the quality of your ad. Some niches have click prices as low as €0.20, while very competitive sectors (e.g. insurance, solar panels) can cost several euros to even tens of euros per click. You can set your own daily budget, e.g. €10 per day, and Google will try to generate as many clicks as possible within that.
The important thing is to work out what a click may cost you: if 1 in 10 clicks becomes a customer and a customer yields €100 profit, then a click may basically cost €10 to break even. In Google Ads, you constantly see what you spend and what it yields (measuring conversions is crucial).
Studio 84 helps you determine a sensible budget and set bidding strategies. We ensure that it does not cost more than it brings in By choosing targeted keywords, adding negative keywords (so you don't appear on irrelevant searches) and keeping the quality score high, you get lower click prices for better positions. Moreover, we work transparently: every month, you see exactly how your media budget was spent and what it yielded.
How quickly will I see results with Google Ads?
Virtually immediately after your Google Ads campaign is launched, you can see results in terms of clicks and impressions. Unlike SEO, which can take months, Google Ads gives you the ability to appear at the top of search results within hours/days. This means that if you activate a campaign tomorrow, you can also get visitors to your site as early as tomorrow.
However, "result" also means conversions (e.g. leads or sales) and for that it is important that your campaign is set up properly. Often, the first week/weeks of a new campaign is a learning phase in which we collect data and make adjustments: which keywords perform best, which ads attract the most clicks, at what times of day does the traffic convert the most, etc. Through these optimisations, you will notice that the effectiveness of the campaign gradually increases.
But if your question is: Can Google Ads generate leads/turnover quickly? Yes, that is one of the biggest advantages. You don't have to wait for your organic rise; you can reach your target audience right away. Just make sure that your landing page (the page people get to via the ad) is user-friendly and invites conversion otherwise you'll be paying for clicks that yield nothing.
Studio 84 therefore also pays attention to the post-click experience: we often start with a thorough analysis of your website before investing Ads budget. Thanks to conversion optimisation we ensure that your quick result is also sustainable (people who click, effectively become customers).
Latest news
Read our latest blogs on Google Ads. Insights, tips and strategies to make your campaigns perform better.
- 04/08/2025
- 14/09/2025
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Stop getting clicks that yield nothing and start running campaigns that really convert. With our years of Google Ads expertise, we turn your budget into measurable results.