Customer context & positioning
NOYO Productions is a developer of Roblox experiences, known for games such as Savannah Life and Dinosaur Life, with a community of hundreds of thousands of members and billions of visits to their games. They position themselves as a studio that calls on players to "step into the wilderness and build your own stories", establishing their brand as immersive and community-oriented.
Objective & approach
The challenge was to create one cohesive brand experience across two platforms. The main WordPress site was built as a central communication hub with a focus on storytelling, community and SEO. The Shopify webshop was developed as an extension of this ecosystem, where visitors can smoothly move from inspiration to purchase. Through Google Tag Manager and GA4, the entire user journey is measured, while an AI chat for the helpdesk provides immediate support and engagement.
Realisation & elaboration
The visual style matches their gaming universe: modern typography, playful colour accents and images of animals in a realistic 3D style to bridge the gap between entertaining and professional. The WordPress environment was set up with modular blocks so that content can be easily managed and expanded. For the shop on Shopify, the interface was simplified so that merchandising products fit nicely into the context of the brand, while crosslinks to game pages support the user journey.
We implemented GTM and GA4 to link user behaviour across both platforms. The AI chat system acts as the first helpline for visitor queries, integrated into both the WordPress environment and the Shopify environment. SEO was focused on game and merchandise keywords, with technical optimisations (fast load time, meta-structure) to strengthen findability.
Results & appeal
With consistent branding and integrated technology, users experience a coherent brand journey, from information to shopping. The measurement infrastructure provides NOYO with insights into conversion paths and user feedback via AI chat that they can use to refine their product and content strategy. This collaboration demonstrates that a hybrid website ecosystem that cleverly integrates branding, usability and data works perfectly.
