At the top of search results
Search engine marketing that pays off
Studio 84 combines strategic SEO (search engine optimisation) with effective SEA (search engine advertising) to make your business more findable. We ensure relevant visitors, a lower cost per conversion and more online return.
Google Search Organic
Google's organic or "natural" search results. Website tweaks ensure better rankings and controlled indexation.
1 of 4Google Search Ads
Immediately at the top of Google search results through paid text ads in the Google Ads network.
2 of 4Google Shopping Ads
Promote products from your webshop with ads just above the web results that include a relevant product image and price.
3 of 4Google My Business
Google My Business intelligent creation or customisation so local customers can quickly and clearly find your location and opening hours.
4 of 4
Being visible at the right time
When people are searching for your products or services, you want to be at the top. Studio 84 helps you increase that visibility, both through free and paid results on Google and Bing. This way, you reach the right people at the right time.
Stand out in Google
Google is still the place where people search. We make sure your business is highly visible in all possible areas of search results:
Standing out in Microsoft Bing
Less competition, but valuable. Bing is automatically used in many devices, and this presents opportunities that are often underestimated.
Greater visibility thanks to video
YouTube is not only a video platform, it is also the second-largest search engine in the world. Moreover, YouTube videos are increasingly shown in Google search results. Studio 84 helps you capitalise on this through videos that score and convert.
Top of Amazon results
Amazon is not only a marketplace, but also a search engine where customers often start searching for products directly. Studio 84 helps make your offer visible where it counts: at the top of the results.
Amazon SEO
We optimise your product titles, descriptions, images and keywords so that your products rank better in the organic Amazon results.
Amazon Ads
Through smart campaigns, we increase visibility, clicks and sales on Amazon. Studio 84 manages your campaigns from A to Z.
Top of bol.com results
Bol.com is the shop of all of us and therefore also a powerful search engine where millions of customers start their buying journey. Studio 84 helps your products rank higher and sell more through smart optimisation and advertising.
Bol.com SEO
We optimise your product titles, descriptions, specifications and images according to bol.com's guidelines for maximum visibility in the organic results.
Bol.com Sponsored Products
Through sponsored products, we make sure your offer appears at the top of relevant searches. Studio 84 manages your campaigns efficiently and effectively.
Frequently asked questions about search engine marketing
SEO and SEA work together for maximum visibility. In this FAQ, you will discover how Studio 84 combines both to help your business rank higher structurally.
What is search engine marketing (SEM)?
Search engine marketing is an umbrella term for all marketing activities aimed at findability in search engines such as Google. It comprises mainly two pillars:
SEO (Search Engine Optimization, or search engine optimisation for organic - unpaid - results) and SEA (Search Engine Advertising, paid advertisements in search results).
So with search engine marketing, on the one hand you try to get your website to rank high in the regular Google results by optimising content and technology, and on the other hand you can use ads (e.g. Google Ads) immediately at the top for a fee. Together, we call this SEM. The goal is to get more relevant traffic from searchers to your website.
Studio 84 specialises in both sides. A thoughtful combination of SEO and SEA often gives the best results.
What is the difference between SEO and SEA?
Briefly, the difference between SEO and SEA is: SEO is organic and basically costs no money per click, while SEA paid per click and delivers directly visible ads.
At SEO optimise your website (content and technical) so that search engines rank it high for certain keywords this is a slow process, but the clicks you bring in through SEO, you don't have to pay directly.
In SEA (such as Google Ads), you create ad campaigns and bid on search terms; your ad then appears above or below the organic results, labelled "Advertisement". You usually pay per click (Pay Per Click). The advantage of SEA is that it fast results. You can literally be at the top today. While SEO takes more time To climb.
On the other hand, once you stop paying with SEA, your visibility goes away, while good SEO results often last longer. Ideally, you deploy both: SEO for sustainable, cost-effective traffic in the long term, SEA to get immediate visibility on keywords that are important or as a supplement where SEO is not yet scoring.
Studio 84 has in-house experts who can make SEO texts score as well as manage SEA campaigns. This way, you get maximum return from search engine marketing.
Why is search engine marketing important?
Because almost everyone uses a search engine to find information, products or services. In Belgium, Google is by far the most widely used search engine. If your company is not visible there in relevant searches, you are potentially missing out on a lot of customers.
Search engine marketing ensures that you at the right time (namely when someone is actively looking for what you offer) comes into view. These are visitors with high intent, who are often further along in the buying cycle. Moreover, a high position in Google increases the credibility of your brand; people trust that the top results are the better or more relevant ones.
By investing in SEO, you build a steady stream of free traffic over the long term. By deploying SEA, you can tactically increase your visibility when it matters (for example, during a promotional period or for highly competitive keywords). In short, search engine marketing brings targeted traffic that tends to convert. For most companies, it is one of the most cost-effective ways of marketing.
Studio 84 values this so much that Bart, our founder, has been a search engine specialist since the early days (2000s). We use that experience to get clients to the top of the results, whether through organic optimisation or smart use of advertising budget.
Should I opt for SEO or Google Ads (SEA)?
Ideally, you don't have to choose strictly - SEO and Google Ads can reinforce each other. But if you have limited budget or resources, the choice depends on your goals and time horizon.
SEO or search engine optimisation is very interesting if you want a structural and long-term presence in search results without paying per click. It requires an initial investment (creating content, technical optimisation), but once you rank well, the traffic keeps coming in. It is especially effective for informative searches and to show expertise (via e.g. blogs, landing pages).
Google Ads (SEA) is useful if you want to generate traffic immediately or still rank at the top on very competitive keywords. You can also target very specifically (e.g. only locally, or at times when your business is open). The downside is that costs can add up and the effect stops as soon as you stop paying.
A good approach is often: work on SEO in the medium term (so you grow organically) and in the meantime, use Google Ads for direct leads/sales and to collect data (e.g. which search terms convert well?). You can then use that data in turn in your SEO strategy.
At Studio 84, we often combine both: we look at your current situation (are you already findable?), the competition and the nature of your business. We then propose a mix: for example, first a short Google Ads campaign to generate leads quickly and in the meantime optimise the website for SEO. Because we are a certified Google Partner since 2008 and experienced in SEO, we can advise very objectively what works best in your case.
Latest news
Check out our latest blogs on search engine marketing. Information and tips on ranking better in Google through SEO and SEA.
- 15/06/2025
- 01/08/2025
- 07/08/2025
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Whether you want to be at the top of Google, Bing, YouTube or marketplaces like bol.com or Amazon, we provide the right strategy and execution.