Higher rankings, more visitors, more customers
Search engine optimisation (SEO)
Studio 84 helps your website rank higher in search engines such as Google and Bing. With a well thought-out SEO strategy, we ensure more visibility, relevant visitors and sustainable growth in conversions without depending on ads.
SEO
Search Engine Optimization
SEO, or search engine optimisation, is the process by which we set up your website so that search engines and visitors understand it better. The result: higher rankings in organic search results and more relevant visitors.
A strategy that keeps working
Most consumers use search engines as the first step in their purchasing process. By optimising your website for both search engines and users, we create a sustainable flow of visitors and customers. SEO therefore remains a fixture in every online marketing plan.
Smart keyword selection
Together, we choose the keywords that really convert for your business. This way, we attract visitors who are actively looking for your products or services. Combined with Google Ads and Google My Company, we can occupy several spots on the first page.
Schedule markup
By adding extra structure codes to your content (blogs, news, achievements, etc.), we help Google understand the content better, making your results stand out with extra information in search results.
Local visibility
An optimised Google My Business profile ensures that you are visible in locally targeted searches. Customers will see your address, phone number, opening hours and directions at a glance without visiting your website first.
Strong impression with reviews
Positive reviews inspire confidence and help you stand out from competitors. We help you set up your profile so that reviews contribute maximally to your online reputation.
Benefits of SEO
Unique approach
Why choose Studio 84 for your SEO?
At Studio 84, we combine years of SEO experience with creative and technical expertise. We look beyond standard optimisations and focus on unique strategies that make your website score and convert.
Search engines
- Bing
Website
Web statistics & reporting
Insight that delivers results
To permanently improve your SEO strategy, you need to know what visitors are doing on your website. Studio 84 analyses where they come from, how they navigate and whether they perform the desired actions. We use these insights to increase your search engine position and conversions.
- Full Google Analytics 4 setup
- Managing tags and pixels centrally via Google Tag Manager
- Link with customised dashboards (optional)
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newsletter
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Frequently asked questions about search engine optimisation
Getting higher in search results is not a coincidence, but the result of a thoughtful approach. In this FAQ, we answer questions about how Studio 84 approaches this.
What is search engine optimisation (SEO)?
Search engine optimisation (SEO) involves setting up and improving your website so that it ranks higher in the organic (unpaid) search results of search engines like Google. This includes technical optimisations (fast loading time, mobile-friendly, good site architecture), on-page optimisations (quality content with relevant keywords, optimal titles and meta-descriptions, use of headings) and off-page factors (such as link building - making sure other sites link to your site).
The goal of SEO is to more and better traffic from search engines, without paying per click as with ads. If SEO is done right, your website will appear on page 1 of Google for your target audience's most important searches, ideally in the top 3, as they get by far the most clicks.
Studio 84 has rich SEO expertise: we make sure that all aspects from content creation to technical SEO are right, so that Google considers your site relevant and trustworthy.
Why is SEO important?
SEO is important because it gives you a sustainable presence in search engines. The vast majority of internet users click on organic results rather than ads, especially for informative queries. A high organic position also inspires trust ("this company comes at the top, so it must be good").
By investing in SEO, you are building a stable flow of visitors who are actively searching for what you offer. And that flow keeps coming, 24/7, even if you are not actively running a campaign. Moreover, organic traffic is often cost-effective: the effort is upfront in optimising, but afterwards, thousands of people can find you without each click costing you money. SEO also forces you to make your website user-friendly (because user-friendliness and SEO go hand in hand), something that benefits all visitors. In a nutshell, SEO increases your online visibility, credibility and ultimately your sales, and in a way that continues to pay off in the long run.
For Studio 84, SEO is a core service; we were there early on when SEO was still in its infancy in Belgium (Bart was one of the first SEO specialists in the country). That lead in knowledge benefits our clients.
How long does it take for SEO to give results?
SEO is a medium-term game. Unlike paid advertising, you don't usually see results from SEO efforts tomorrow. New content can be indexed by Google within days, but to really rise in rankings on competitive keywords, you are often several months away. A rule of thumb: count on 3 to 6 months before you see clear improvements in rankings and traffic for a new site or new optimisations, especially in competitive industries. In less competitive niches or with cleverly chosen long-tail keywords, it can be faster. It is also cumulative: the longer you consistently publish and optimise good content, the more authority your domain gains, and the easier your subsequent pages will rank. It's important not to give up too early; SEO results build up.
At Studio 84, we look at both quick wins (e.g. improve existing pages on which you are just not ranking, fix technical errors quickly) if long-term actions (e.g. content planning for new keywords, link building campaigns). In this way, we try to make the time to the first results as short as possible, without losing sight of sustainable growth. We provide interim reports so you can see the progression e.g. an increase from position 50 to 20 after 2 months is a good sign, even though you are not yet at 1. With patience and regularity, top positions come within reach.
Why is my website not being found in Google?
This is a common question with new websites or websites that rank poorly. Possible reasons why your site is not being found (well):
- Your website is still new: New sites need time before Google indexes them and trusts them enough to rank high. Submit your site to Google Search Console and provide an XML sitemap.
- Insufficient (good) content: If you have almost no text or pages, or the content does not match the terms people search on, Google will not see you as relevant. You need to make it clear what you are about by using targeted keywords in titles and text.
- Technical thresholds: Maybe your settings block Google (e.g. via a noindex tag or a blocked robots.txt). Or your site loads super slow or is not mobile-friendly, which hurts your ranking.
- No or few backlinks: Links from other sites are like votes of confidence. Without inbound links, Google may consider you "unknown". Link building or mentions on social media can help.
- Lots of competition: It could also simply be that the keywords you want to be found on are very competitive, and others seem more relevant or stronger at the moment. You should then look for a niche or try extra hard in terms of content quality.
Studio 84 can be a SEO audit perform to see exactly where it falters. We check all factors and give concrete advice. We often see with clients that a few targeted interventions (such as adding meta tags, correcting headers, writing additional content or solving technical issues) already make a big difference in indexation and findability.
What does SEO (search engine optimisation) cost?
SEO costs can vary based on what needs to be done and whether you do it yourself or outsource. If you work with an agency or specialist, there are usually monthly installments or packages. This is because SEO is not a one-off job, it requires follow-up and continuous optimisation. Some cost factors: preparing a keyword analysis and SEO strategy (one-off), on-site optimisations (technical and content, often initial larger work), content creation (e.g. writing blogs or landing pages regularly), and link building. Some companies charge a monthly flat fee, others work with hours or credits.
At Studio 84, we love transparency: we first look at what the current situation is and where the opportunities lie. We then budget what actions are needed (e.g. 5 new texts, technical fixes, local SEO, etc.). We pour this into a proposal. Sometimes this is a one-off optimisation sprint, sometimes a retainer per month if there is ongoing work.
Important to realise: SEO is an investment that pays off over time. In the beginning, the cost seems to be there without immediate results (unlike Google Ads), but over time you will start to notice that your organic traffic increases and you need to spend less on ads. Our clients often experience that after 6-12 months of good SEO, sales have grown significantly with no increase in marketing budget. That is the power of SEO. We can tailor trajectories, so SEO can be as expensive or affordable as suits your marketing budget. In any case, we provide clear reporting: you see which positions have improved, how many visitors are added, etc., so you can track the return on investment of SEO.
Latest news
Discover our latest blogs on SEO. Full of practical tips and insights to improve your findability in Google.
- 01/08/2025
- 05/08/2025
- 18/07/2025
- 07/08/2025
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Let Studio 84 optimise your website step by step for maximum visibility and conversions. From technical SEO to strong content and local findability, we make sure your competitors are left behind.