More results from your website or webshop
Conversion optimisation
Studio 84 helps you get the most out of your website or webshop. We analyse your visitors' behaviour, detect bottlenecks and implement targeted improvements in structure, design and functionality.
Room for improvement
More customers, without more visitors
Even if your website looks great and attracts visitors, the question remains: how many of those visitors effectively become customers? At Studio 84, we analyse your entire funnel and detect hidden opportunities. With targeted optimisations, we ensure that more visitors actually convert.
A practical example
Cause
5000 visitors
Consequence
2000 visitors leave the website
1750 visitors leave the website
750 visitors leave the website
400 visitors leave the website
Why choose Studio 84?
Optimisation with impact
From website to advertising campaign
Every website and every campaign has its own challenges. Studio 84 tackles them with a plan of action that starts from your business goals. We optimise both your website and your online ads for maximum conversions. No guesswork, but well-founded improvements that deliver measurable results.
From click to customer: we help build your online success
Studio 84 always starts from professional web design as a solid basis for conversion optimisation. We fine-tune structure, content and interaction to the needs of your target group.
Besides web optimisation, we continuously improve your ad campaigns:
- Manual adjustment on keywords, ads and targeting
- Reporting in plain language so you know exactly what works
- ROI focus: optimisations aimed at conversions and revenue
- Smart budget management tailored to seasonal peaks and market trends
Web statistics & reporting
Data as a driving force
To increase your conversion rate, you first need to know where your visitors come from, how they navigate and why they (don't) convert. Studio 84 helps you collect and understand crucial data.
With insights into behaviour, origins and interactions, we make informed decisions to make your website perform better step by step.
- Full Google Analytics 4 setup
- Managing tags and pixels centrally via Google Tag Manager
- Link with customised dashboards (optional)
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newsletter
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Frequently asked questions about conversion optimisation
Small tweaks can yield big results. This FAQ covers how Studio 84 optimises your website step by step for more customers and sales.
What is conversion rate optimisation (CRO)?
Conversion optimisation, often abbreviated as CRO (Conversion Rate Optimisation), is the process of increasing the percentage of visitors who take a desired action on your website.
Such a desired action (conversion) can be a purchase, but also a request for a quote, subscription to the newsletter or clicking a certain button. CRO includes all kinds of tactics and strategies to get visitors to convert faster, without attracting more new visitors. Think about improving usability, A/B testing different versions of a page, optimising call-to-action buttons, texts and visuals, etc.
The ultimate goal is getting more results from your existing traffic: for example, if you have 1,000 visitors a month and you increase your conversion rate from 1% to 2%, you will double your customers while keeping the same number of visitors.
Why is conversion optimisation important?
Many companies invest mainly in SEO or advertising to get more traffic to the website. But if that traffic does not convert, you are missing out on potential. Conversion optimisation ensures that more of your visitors become customers, which increases the efficiency of all your marketing efforts. It is often more cost-effective to improve your conversion rate than to keep pouring more budget into additional visitors. Moreover, with CRO you also improve the user experience on your site visitors find what they are looking for faster, are less likely to drop out and are more satisfied, which is also good for your brand.
Especially for online shops, CRO is crucial: small tweaks (such as a clearer checkout, better product photos, showing customer reviews) can have a big impact on sales. At Studio 84, conversion thinking is in our DNA: our founder Bart is a conversion specialist with both technical and marketing backgrounds, which means we take a very focused look at how technology and psychology come together to generate more sales or leads. No empty promises, but measurable improvements that really benefit you.
How do I improve my website's conversion rate?
Improving conversion starts with data and insight. First, you need to know where and why visitors drop out. Analyse your analytics (e.g. where people leave the site), possibly deploy heatmaps or recordings to observe behaviour, and ask users for feedback. Based on this, formulate hypotheses. Some general optimisations that often help:
Clear call-to-actions: On each page, make sure the desired next step is clear and attractive to the visitor (e.g. an eye-catching Order now button or Request an offer button).
Improve loading speed: Slow sites convert worse - optimise images, code and hosting so pages load smoothly.
Easy navigation: Visitors should find what they are looking for quickly. Keep menus clear and offer a search function if relevant.
Building trust: Show customer reviews, seals of approval, references or warranty conditions. This removes barriers for the user.
Mobile-friendly: Many conversions are lost if the mobile experience is not on point. Make sure forms, buttons, etc. work well on smartphones.
Further A/B testing a core part of CRO. Try two variations of a page (or element) and measure which performs better. For example, test a different colour or text on your call-to-action button and see if more people click through. This iterative process of measuring -> adjusting -> measuring again is how you get your conversion rate up step by step. Studio 84 can guide you through this or carry it out completely: from setting up tests to implementing winning changes. We use best practices and professional tools, but never lose sight of your specific target group.
What is a good conversion rate?
What constitutes a "good" conversion rate varies by industry, type of website and traffic. On average, website conversion rates are often between 1% and 5%. For example, a simple lead-gen landing page might achieve 5-10% conversion, while an e-commerce website with more durable goods might be around 1-2%. It is more important to know your own baseline and improve it than to be blinded by general figures. If your webshop converts 1% now, 2% is already doubling sales.
Ultimately continuous optimisation the message: even if you have an "above average" conversion rate, there are often still gains to be made. Also keep in mind that small improvements can have big financial impact (from 2% to 2.2% conversion is 10% more customers). At Studio 84, we also look at micro-conversions (such as click on contact button, addition to cart) and the quality of conversions. Rather 50 highly qualified leads than 100 half-interested ones. We aim for sustainable improvements. Thanks to years of CRO experience (also in analysing user behaviour), we can often quickly quick wins find and propose a long-term optimisation plan.
Latest news
Read our latest blogs on conversion optimisation. Practical insights and strategies to get more out of your website visitors.
- 10/08/2025
- 31/05/2025
- 07/06/2025
- 01/08/2025
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Get more results from your visitors
Want more conversions without more advertising budget? Studio 84 analyses, tests and optimises your website or webshop for maximum impact. Let us see where your improvement potential lies.