A webshop combining craft and e-commerce
For Stokerij De Moor in Aalst, we developed a WordPress webshop that harmoniously links the house's rich tradition with contemporary online sales. The site exudes character, craftsmanship and sophistication, without sacrificing ease of use and conversion orientation.
Focused on experience and sales
The structure brings shop, storytelling and inspiration together in a clear whole. Visitors are invited to discover, taste and buy, with a focus on gifts, events and tailor-made packages. Each element supports the distillery's unique brand experience.
Underpinned by data and SEO
Using Google Tag Manager and GA4, we monitor visitor behaviour and optimise conversion points. In addition, the site was optimised for SEO and linked to targeted Google Ads campaigns in the Aalst region. This web design project proves that e-commerce goes perfectly with an authentic brand story.






