Search Engine Optimization
Get relevant traffic on a continuous basis
Search engines have grown to dominate the online advertising market, with a large majority of consumers trusting search results to inform their purchasing decisions. This means a website that isn’t optimised may already be losing ground to a competitor who is.
What is SEO?
Short for Search Engine Optimisation, SEO is the process of refining a website to help search engines better understand it and boost its position on the organic search engine results pages.
This involves a variety of both web design and off-site methods that drive traffic and improve a site’s organic visibility on the web.
SEO has long been a core part of digital marketing. Processes have changed as search engine algorithms have evolved, but optimizing a website so search engines (and more importantly, users) can access and understand it is a strategy that still works.
Benefits of SEO
Cost-effective marketing – Unlike other avenues that require constant investment to stay visible, such as social media and PPC (Pay Per Click) advertising, SEO helps potential customers find you with fewer ongoing costs.
Access to valuable data – SEO offers you valuable keyword data that can help you understand what your customers want from your business and how this can be applied to your online and offline strategies.
Increased credibility – It’s simple: the lower you are in the search rankings, the less trustworthy you seem to a potential customer. A good SEO strategy will help your brand’s visibility and credibility by ranking for relevant keywords.
Your competitors are already doing it – More and more companies are prioritising digital marketing over traditional advertising spend, so it’s important to stay ahead of the game with a top-notch SEO strategy.
How long does SEO take to work?
It’s important to remember that SEO is a long-term strategy.
SEO is a lengthy process that may take months to produce significant results. The timeline also depends on how contested the field is for the keywords you’re targeting – for example, something like ‘children’s furniture’ is guaranteed to have plenty of competitors who are also engaging in SEO tactics. This means it might be harder to climb the ranks for this compared to a more specific keyword such as ‘children’s red couch’. It’s important to remember that constantly changing algorithms and increasingly competitive rankings mean that SEO is an ongoing process, and there’s always room for improvement.
While it would be nice to see results overnight, we can’t promise that. What we can guarantee, though, is a best-practice SEO strategy that will add lasting value to your website and business.
Get to the top of search results quickly? – This is where Paid Search Advertising can be a great complementary strategy. Start bringing in qualified traffic to your site as soon as you start your campaign.
What's included in this Service?
Keyword research is one of the most important activities of SEO. Using a variety of tools, we identify what users are searching for most and establish which terms or phrases we will target with your site’s campaign plan. This research gives us – and you – insight into what your customers want and allows us to optimise certain pages from your site so they rank higher for the targeted keywords.
From there, we can then apply this knowledge to recommendations for new content opportunities on your site. All in all, keyword research conducted by our SEO experts not only gets more people looking at your site – it gets the right people looking at your site.
A technical SEO audit is one of the first things we will do with your site. This is an extensive process where we determine which elements are damaging your site’s organic visibility and performance. It requires a deep level of technical knowledge, as well as the right tools to uncover all of the issues holding your site back. We do much more than just uncover the issues, though – you will receive a report with an in-depth analysis of how we can resolve these issues and our recommendations to help drive the organic performance of your site.
If your site has been penalised by Google, we will analyse the structure and content of your website to find the source of the issue. We will utilise Google Search Console to see if Google has messaged you about a penalty, and we will take their recommendations on board to fix the issue at hand. The cause may be due to ‘black hat’ SEO practices, such as keyword stuffing, hidden text, or dodgy link-building, so we will make onsite and offsite changes to fix the problem and remove the penalty.
After identifying your business’s main competitors, we will use this knowledge to find the strategic differences between your own brand and your competitors’. From there, we develop an achievable SEO goal and find opportunities in the market for you to advance your brand and presence. Each industry and business is different, but we will generally focus on keywords, social groups, backlink opportunities, and the memberships and associations that your competitors are targeting in order to find market trends and improve your rankings.
Google Analytics is a valuable tool that allows us to analyse the behaviour of users on your site and determine how we can improve their experience. To start, we set up your Google Analytics account and link it to your site – if you already have Google Analytics, we can easily transfer the ownership of the account over to you. From there, we can track a range of different metrics in Google Analytics and interpret yearly or monthly trends, as well as any unusual traffic activity, to gain a comprehensive view of your business’s online performance. This is a key part of our SEO strategy as it allows us to easily interpret this data and transform it into useful reflections and recommendations for your business moving forward.
Find out more about Google Analytics.
Once we have implemented all of the major recommendations from our audits, we continue with ongoing monitoring and optimisation. Our monitoring activities include using tools such as Google Search Console to check for crawl errors, index status, manual actions or alerts and crawl errors. We also keep a close eye on your backlink profile to ensure it’s not being affected by any negative SEO from competitors.
Our ongoing optimisation efforts include checking new pages as they’re uploaded, ensuring meta data is optimised and targeting the best keywords for each web page. We’re also constantly checking for both internal and external duplicate content and interpreting data to make recommendations for new pages or content, which you receive at the end of the month in one neat, easy-to-read report.