Search Engine Advertising
Get to the top of search results quickly
Drive visitors to your website based on user intent. Serve users with keyword-targeted ads throughout their search journey.
What is Paid Search Advertising?
Paid Search Advertising, also known as Search Engine Marketing (SEM) or Search Engine Advertising (SEA), involves creating digital ads and placing them on search engine results pages for users to see. The two major Search platforms that support PPC Advertising are Google AdWords and Microsoft Bing.
It’s a cost-effective way of reaching in-market consumers and targeting the right products and services to a wide audience.
Which Search Engine Platform is right for me?
There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.
But, what else is out there in the non-Google world that allows us to serve PPC Ads? Microsoft Bing.
By using both engines for advertising you can increase your reach by almost half and extend your ads to an additional 150+ million users.
Controlling almost 2/3 of the market, Google is the dominant player in the paid search advertising industry. Search volume is higher on this platform than any other platform which means more potential customers for your business. This results in more competition and higher costs.
Microsoft Bing Ads
Microsoft’s search engine (powering Yahoo’s search engine as well) is the second most popular search engine in the world with 16% of the search market. This includes people using it by the default settings of their devices – whether they realize it’s Bing or not.
Product Listing Ads
Product Listing Ads, PLAs or Shopping Ads are displayed when a user searches for a product in search engines. They appear along the top of or often in the upper right hand side of a search results page. Shopping ads can also be found by clicking the “shopping” tab. Google uses the Google Shopping Network, Bing uses Bing Shopping.
Over the last few years Shopping Ads have transitioned from a new channel into an established and critically important channel for most online retailers.
Benefits of Paid Search Advertising
Get to the top of search results quickly – While SEO is hugely beneficial, it can take some time before your site starts to appear for your targeted terms. This is where Google AdWords or Microsoft Bing Ads can be a great complementary strategy. Start bringing in qualified traffic to your site as soon as you start your campaign.
Highly-targeted traffic and expanded audience – Increase your online visibility and serve your ads only to the target market that your brand is aiming for.
Full control over your campaigns – Both Google and Bing allow you to significantly fine-tune and control your campaign making sure you get the best return on investment. From setting your maximum daily budget, to only showing your ad to a specific demographic, location, age or at specific times of day, you can be sure the right people will be seeing your ads.
Your competitors are already doing it – More and more companies are prioritising digital marketing over traditional advertising spend, so it’s important to stay ahead of the game with a top-notch Paid Search strategy.
Why choose us?
STUDIO 84 is equipped with the fundamental skills and knowledge to create, manage and maximize the return on investment for your Google Adwords, Bing Ads and Display & Remarketing campaigns.
With over 10 years of experience you can be rest assured that your campaigns are in good hands.
What's included in this Service?
We offer a comprehensive Paid Search service with all aspects handled right here in our Ghent office. Regardless of client’s size, budget or industry. Our customized service means our team can supplement your own staff or do it all for you.
Read more about our PPC Services.